Charmin bus advertising - Guerrilla Marketing | This bus experience was part of the New York “Go in style” campaign by Agency Publicis New York in 2009 where P&G built 20 bathroom stalls with attendants in Times Square for a product launch. Tourists were driven to the Charmin bathroom stalls on these buses. A very expensive BTL campaigns with great branding and awareness results. The bus contributed 200,000 impressions and 23% increased awareness for the stalls.
Food companies are desperate to sale their product. There is a lot of competition between the different fast food brands that are out there. Therefore, all of them try to place their propagandas whenever they can. In this picture, we can appreciate how mc donalds draw their french fries in the middle of the streets to catch people's attention and persuade them to go eat at their restaurant.