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Take a look at the following data from Marin Software on mobile CTRs and conversions: clicks are higher but conversions (on smartphones) are quite a bit lower than on the PC. This is largely a function of the fact that a majority of smartphone owners don’t engage in e-commerce on their mobile devices. Instead they convert offline or later on a PC, which are generally not tracked.

Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices

Compare PC click through to mobile. Then conversions.

We live in a digital screen world.  Our visual cortex is in the front line in trying to make sense of multiple screens.

We are now a society of multi-taskers and multi-screeners - Brian Solis

multichannel_pc_to_smartphone

Multiscreen is the future : PC Starting Point continued on smartphones or on tablets increase Complexity and multi screen solutions for travel and tourism

multi screen behavior - Google 搜尋

multi screen behavior - Google 搜尋

Image result for service design storyboard

Image result for service design storyboard

service catalogue - Sök på Google

service catalogue - Sök på Google

10 of the Best UX Infographics - The Usabilla Blog http://blog.usabilla.com/10-best-ux-infographics-5

A way of looking at the relationship between User, Consumer, and Brand experiences, and how they relate to form a Experience Circle made of up of millions of customer touch points.

TV User Interface. 2008

Concept and redesign of digital TV interface software.

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