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Loving this ad: http://www.adweek.com/news/advertising-branding/ad-day-clothes-make-men-stylish-guinness-spot-congos-sapeurs-154995

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever

Loving this ad: http://www.adweek.com/news/advertising-branding/ad-day-clothes-make-men-stylish-guinness-spot-congos-sapeurs-154995

Sapeur (member of the Society for the Advancement of Elegant People) D.R. Congo

Sapeur (member of the Society for the Advancement of Elegant People) D.R. Congo

bacongo - In the midst of the poorest slums, these men consider sapologie also as a political statement. The suit, shirt, and tie symbolize the break with the country’s colonial past, when men were forced to wear a Mao-style tunics. Sapologie serves today as something closer to a religion; a way of living.

bacongo - In the midst of the poorest slums, these men consider sapologie also as a political statement. The suit, shirt, and tie symbolize the break with the country’s colonial past, when men were forced to wear a Mao-style tunics. Sapologie serves today as something closer to a religion; a way of living.

京都で5月10日まで、国際写真祭「KYOTOGRAPHIE 京都国際写真祭2015」が開催中だ。コンゴのファッショニスタ「サプール」を追いかける写真家ボードワン・ムアンダが語る「サプール」の魅力とファッションの持つ力を聞いた。

京都で5月10日まで、国際写真祭「KYOTOGRAPHIE 京都国際写真祭2015」が開催中だ。コンゴのファッショニスタ「サプール」を追いかける写真家ボードワン・ムアンダが語る「サプール」の魅力とファッションの持つ力を聞いた。

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