Pink Ribbon, Inc. (2011) - Billions of dollars have been raised through the tireless efforts of women and men devoted to putting an end to breast cancer. Yet, breast cancer rates in North America have risen to 1 in 8. "What's going on?" asks Barbara Brenner in Pink Ribbons, Inc. a new film now playing across Canada. This feature documentary visits some of the massive fundraising runs and questions where the money goes and asks 'who really profits from pink ribbon campaigns?'.