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Using Scent as a Marketing Tool, Stores Hope It--and Shoppers--Will Linger

In celebration of their anniversary, Cinnabon is giving away free minibons to customers who drop by their Eglinton TTC Station and Canadian mall locations.

Review: Windows 8.1 Update offers an olive branch for mouse users

An elevator pitch is a term coined to tell somebody about your profession in the time it takes someone to ride an elevator, usually within 60 seconds.

UX is for Cheesemakers, Too. Found this to be an interesting, and informative article.

10 Essentials to Go the Extra Mile (for Your Clients + Crew) This is a photography article, but I think talks great about treating your people, and your client right.

In Head-Hunting, Big Data May Not Be Such a Big Deal

In Head-Hunting, Big Data May Not Be Such a Big Deal | On the hiring side, we found that brainteasers are a complete waste of time. G.P.A.’s are worthless as a criteria for hiring, and test scores are worthless — no correlation at all except for brand-new college grads, where there’s a slight correlation. (19/06/13) || Selection > Interview > Behavioural Interview