The Psychology of Color in Marketing Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing campaign, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things. http://smallbiztrends.com/2013/04/psychology-of-color-infographic.html
A massive influence on my FMP in general. I love Blade Runners visual style, and was the main inspiration for the Lower City. I love the contrast if luminescent colours on dark dank backgrounds. I used a lot of influence from these images in my final piece, such as the colour pallet and so on.