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Levi Strauss & Co. Advertising, 1887

This is Levi's original logo which is still used on clothing to this day, although the logo looks very dated it works because Levi pride themselves in good quality merchandise which it has kept up through the many years it has been established.

Do You Know Why Your Jean Pockets Have Tiny Buttons On Them? They Were Used For THIS | facebook

Levi Strauss & Co. Two Horse Pulling Jeans Apart Patch since

levis501

levis501

I like the way there have been 3 different fabrics used and sewn onto each other to create a layered effect.

A great hang tag design is an important part of branding strategy. Here are 25 luxurious examples of hang tags that stand out from the crowd.

Levi's timeline, in Japanese

The ultimate guide to understanding and wading through the waters of buying a pair of shrink-to-fit (STF) denim from Levi's.

Poster: "The Birth of the Blues" for Levi Strauss, ca. 1975–80. Gift of Various Donors. 1981-29-253.

Levi’s Design Stands the Test of TimeCooper Hewitt, Smithsonian Design Museum

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