"Shut up and consume" [follow this link to find a short clip and analysis explaining emotional branding: http://www.thesociologicalcinema.com/1/post/2013/11/emotional-branding-in-apple-commercials.html]
This should be looked at in regards to how authority (schools) and media tells us how we should be, not in regards to laws. If nobody conformed to these groups ideologies of how certain people should be seen and behave, would they still hold the power?
Capitalism is not one monolithic system/idea. Historically it has manifested in various forms. It is NOT in and of itself evil. In fact, Marx himself admired and was en-wondered by the success of capitalism but what we have now is a repugnant perversion of capitalism.