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Allied Experiential has paired “Top Chef” Fabio Viviani with our client Columbus Foods to promote this spring’s “Meat Up Food Truck Tour.” At each stop, we’re inviting consumers to sample Columbus’ premium salumi and deli meat offerings at our custom food truck and café. Chef Fabio will be making special appearances throughout the tour. Follow #MeatUp for updates and stop details.

To draw big crowds to President Butter’s experience at NYC’s Taste of France in Bryant Park, we churned out an Eiffel Tower sculpted entirely out of butter. — President Butter at Taste of France 2013

Allied Experiential, in partnership with Hand Made Events, is producing white-themed pop-up dinners for Acura that bring thousands of tastemakers and adventurous diners together in unusual public spaces. Acura’s first pop-up dinner kicked off 6/28 at Prospect Park in Brooklyn with a performance by Ben Folds. AEX will be producing future Acura dinners in Los Angeles, San Francisco and Miami. Follow ‪#‎AcuraLive‬ for updates.

To promote its sponsorship of the Marine Corps Marathon, GE commissioned a video booth with real-time connectivity that allowed family members and runners to record messages. The videos were immediately posted to Facebook and participants received a printed ticket from the machine with a unique URL to find their video and share it with the world.

At the Celebrity Cruises booth inside the Grand Tasting, attendees could pose for photos while sitting in an oversize deck chair.

Equality Summer Splash in Provincetown, MA Photo from the American Express Equality Summer Splash with Raja, winner of “Rupaul’s Drag Race” and the 2011 America's Next Drag Superstar. The fundraising event raised awareness for the Human Rights Campaign that fights for equality for all, and wrapped up our summer-long American Express “Shop Small” campaign.

Sponsorship activations don't need to be flashy to be engaging -- this PUMA beanbag toss kept kids busy @ The America's Cup World Series while moms shopped at their pop-up shop.

Preparing for an evening of food, wine, and fun. #toastcentralcoast