Allied Experiential has paired “Top Chef” Fabio Viviani with our client Columbus Foods to promote this spring’s “Meat Up Food Truck Tour.” At each stop, we’re inviting consumers to sample Columbus’ premium salumi and deli meat offerings at our custom food truck and café. Chef Fabio will be making special appearances throughout the tour. Follow #MeatUp for updates and stop details.
Allied Experiential, in partnership with Hand Made Events, is producing white-themed pop-up dinners for Acura that bring thousands of tastemakers and adventurous diners together in unusual public spaces. Acura’s first pop-up dinner kicked off 6/28 at Prospect Park in Brooklyn with a performance by Ben Folds. AEX will be producing future Acura dinners in Los Angeles, San Francisco and Miami. Follow #AcuraLive for updates.
To promote its sponsorship of the Marine Corps Marathon, GE commissioned a video booth with real-time connectivity that allowed family members and runners to record messages. The videos were immediately posted to Facebook and participants received a printed ticket from the machine with a unique URL to find their video and share it with the world.
Equality Summer Splash in Provincetown, MA Photo from the American Express Equality Summer Splash with Raja, winner of “Rupaul’s Drag Race” and the 2011 America's Next Drag Superstar. The fundraising event raised awareness for the Human Rights Campaign that fights for equality for all, and wrapped up our summer-long American Express “Shop Small” campaign.