Allied Experiential has paired “Top Chef” Fabio Viviani with our client Columbus Foods to promote this spring’s “Meat Up Food Truck Tour.” At each stop, we’re inviting consumers to sample Columbus’ premium salumi and deli meat offerings at our custom food truck and café. Chef Fabio will be making special appearances throughout the tour. Follow #MeatUp for updates and stop details.
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General Motors Sierra Truck Launch
General Motors and Grand Central Marketing turned three camping spots at El Capitan State Beach into luxury lounges.
Colorado's Pot Brownies Now Come With Instructions
Legalized pot brownies need new health warning.
Black Magic Brewing More Than Just Coffee
PEOPLE MAGAZINE Beauty Tour
GCM hit the nation’s capital with Capital One to capture consumers’ big smiles leading up to the Kennedy Center’s comedy awards honoring Carol Burnett. — Capital One’s Campaign
To commemorate the 20th Anniversary milestone of Warner Bros.’ hit TV show Friends, Allied Experiential (and Source Marketing) created a pop-up shop in New York City. The shop, open for a month, is a replica of the show's iconic Central Perk coffee shop and includes a replica of the set from the show, a photo-op on the famous orange couch and an exhibit of cast wardrobe pieces and props.
Toasted Head Tour - 2012
Around the World in 80 Plates
Allied Experiential helped Zappos bring Mercedes Benz Fashion Week to the masses with the Zappos Recharge station. Located at Lincoln Center's Dante Park, the activation allowed MBFW attendees and the general public a chance touch up their looks at a braid bar, elevate their ensemble with designer fashions and strut down the runway before excited New Yorkers.
AEX worked with the Food Network and Share Our Strength No Kid Hungry, which strives to end child hunger by providing nutrition programs like school breakfast and summer meals. Allied Production House filmed behind-the-scenes shots of all-star celebrity chefs including Geoffrey Zakarian, Amanda Freitag, Katie Lee and Marc Murphy, who provided a nutritious breakfast for the students at the East Harlem Scholars Academy. Be sure to keep an eye out for this footage on the Food Network!
To promote New York Magazine’s launch of its fashion blog “The Cut” (thecut.com) during NYC’s Fall Fashion Week, we’re providing a fleet of branded VIP SUV’s to shuttle attendees to Lincoln Center from Milk Studios in the Meat Packing district.