New to content marketing? You'll learn how to create an effective content marketing strategy.Seasoned content marketers can use these 11 templates to stay focused on what's important for the success of your project.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful
15 unstoppable trends which will shape marketing in 2016 What we discovered about the growing use of digital media and tech which will inform our strategies for next year We are now well and truly into How.