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"Maximizer"--technically not a word--should be and should mean "people or organizations who maximize impact to make the world a better place."

"Maximizer"--technically not a word--should be and should mean "people or organizations who maximize impact to make the world a better place."

Idiom Dictionary!     Search and learn

Idiom Dictionary! Search and learn

Who's minding your message? 1) resident word nerd or 2) leadership? Should be #2. Find out why and how.

Who's minding your message? 1) resident word nerd or 2) leadership? Should be #2. Find out why and how.

Okay, okay, I *might* give to a nonprofit even if they used poor grammar but there's a good reason not to...all revealed in this post. (In response to a great Harvard Biz Review post.)

Okay, okay, I *might* give to a nonprofit even if they used poor grammar but there's a good reason not to...all revealed in this post. (In response to a great Harvard Biz Review post.)

New study shows organizations focused on health issues kick brand butt! Working theory on why: their causes are personal and that creates deeper connection and engagement.

New study shows organizations focused on health issues kick brand butt! Working theory on why: their causes are personal and that creates deeper connection and engagement.

Word of the Week: efficiency. We lost an hour for Daylight Savings. How can we work smart to "get back" that hour?

Word of the Week: efficiency. We lost an hour for Daylight Savings. How can we work smart to "get back" that hour?

Word of the Week: Consistency. Why? Because consistently, compelling messaging is always in style! (It's actually a must for non-profit success.)

Word of the Week: Consistency. Why? Because consistently, compelling messaging is always in style! (It's actually a must for non-profit success.)

Tons to learn from the consistently compelling Seattle Aquarium and A Child's Right.

Tons to learn from the consistently compelling Seattle Aquarium and A Child's Right.

Death of the elevator pitch? Say it ain't so! (It ain't, don't worry.) Visual thinking can help refine it. Thanks, Dan Roam!

Death of the elevator pitch? Say it ain't so! (It ain't, don't worry.) Visual thinking can help refine it. Thanks, Dan Roam!

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