Designed by Rethink | Country: Canada “A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.”
the tags, to show your loved one you care every time you put the kettle on. The charming pack design incorporates a handwritten typography style and hand-drawn imagery, which adds a sense of occasion and romantic fun to an everyday task. Sometimes it’s the simplest things that create a tender moment between loved ones, from new couples to older married ones.