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This packaging of “Absolut” is the opposite of the classic design.The visual impact is high insofar that milk bottled Vodka in the middle of alcohol shelves is not common.Without any doubt, the product will be seen by all customers.But what does this positioning want to express?Absolut wants probably to change the rules by joining „responsible consumption”.The graphology and the design are the same, very classic.“Absolut” is looking for creativity to be differentiated,but it could be…

This packaging of “Absolut” is the opposite of the classic design.The visual impact is high insofar that milk bottled Vodka in the middle of alcohol shelves is not common.Without any doubt, the product will be seen by all customers.But what does this positioning want to express?Absolut wants probably to change the rules by joining „responsible consumption”.The graphology and the design are the same, very classic.“Absolut” is looking for creativity to be differentiated,but it could be…

"I have designed a beer case that carries 4 brews, one flavor for every season of the year. The idea was to convey the spirit of Norway through packaging, color and typography and at the same time to create a one of a kind exclusive packaging that would set this brand apart."

Designed by Natalia Zinser, University of North Texas

"I have designed a beer case that carries 4 brews, one flavor for every season of the year. The idea was to convey the spirit of Norway through packaging, color and typography and at the same time to create a one of a kind exclusive packaging that would set this brand apart." Designed by Natalia Zinser, University of North Texas

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