Rather than offering idealistic mottos, these honest slogans for popular things people use everyday tell it like it is, from the consumer's perspective. So, instead of the fun, energetic drink that Kool-Aid tends to sell itself as, it simply adds the phrase "Sugar-Water" to communicate the truth about the sweet drink.
"Four green lights in a row Drive faster, blue civic. Gotta pass this lady on the ejkerjk. That's when I hit the fire hydrant.hit the fire hydrant. Just hit a fire hydrant, but I survived. - Tom Haverford, Parks and Recreation