Helvetica. Homage to a Typeface, by Lars Müller. "In 1957, Swiss typographer Max Miedinger came up with “Haas Grotesk”. Renamed Helvetica after 1960, this typeface went on to become one of the world’s most used typefaces ever. It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography. This book sings the praises of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years."