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My Life in Advertising and Scientific Advertising  Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

Copywriting, Second edition by Mark Shaw http://www.amazon.com/dp/B00JB8IDO2/ref=cm_sw_r_pi_dp_PEMTwb1WJZZHN

Copywriting, Second edition by Mark Shaw http://www.amazon.com/dp/B00JB8IDO2/ref=cm_sw_r_pi_dp_PEMTwb1WJZZHN

Patrik picked up Smartcuts: How Hackers, Innovators, and Icons Accelerate Success eBook: Shane Snow

Patrik picked up Smartcuts: How Hackers, Innovators, and Icons Accelerate Success eBook: Shane Snow

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith http://www.amazon.com/dp/0446672319/ref=cm_sw_r_pi_dp_SHGowb08EKH84

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith http://www.amazon.com/dp/0446672319/ref=cm_sw_r_pi_dp_SHGowb08EKH84

Everybody Matters: The Extraordinary Power of Caring for Your People Like Family

Everybody Matters: The Extraordinary Power of Caring for Your People Like Family

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On Writing Well: The Classic Guide to Writing Nonfiction

This is the bible for anyone who wants to learn how to write and write well. Before you put pen to paper, pick up the classic guide to nonfiction writing. Learn the fundamental principles and gain insights from a distinguished writer, editor and teacher.

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Leeds,Communication

Trade-Off: Why Some Things Catch On, and Others Don’t

Trade-Off: Why Some Things Catch On, and Others Don’t

A Technique for Producing Ideas

A Technique for Producing Ideas

The 22 Immutable Laws of Marketing by Al Ries  Simple and easy to read and understand.  If you need a quick reference on marketing ideas and which laws you need to follow, then this book come in pretty handy.

The 22 Immutable Laws of Marketing by Al Ries Simple and easy to read and understand. If you need a quick reference on marketing ideas and which laws you need to follow, then this book come in pretty handy.

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