My Life in Advertising and Scientific Advertising Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
This is the bible for anyone who wants to learn how to write and write well. Before you put pen to paper, pick up the classic guide to nonfiction writing. Learn the fundamental principles and gain insights from a distinguished writer, editor and teacher.
The 22 Immutable Laws of Marketing by Al Ries Simple and easy to read and understand. If you need a quick reference on marketing ideas and which laws you need to follow, then this book come in pretty handy.