Calling all Starbucks Rewards Members! Check your Inbox for a special Free Tall Caramel Flan Latte or Caramel Flan Frappuccino blended beverage offer valid today, January only. The email was sent with the Subject Line "You had me at Flan.
Brand: Starbucks. The type of sales promotion used is a loyalty/continuity program targeted to consumers who are loyal to the brand to increase their consumption rate. This is a franchise building promotion because it helps to build the brand equity and loyalty of the consumer to the brand.