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Gen X, the forgotten child of marketing. A buying power often forgotten in todays (millennial) market. Gen X is a decision-maker and considered a family shopper. Most purchases go toward others than themselves and they are found to be avid online shoppers between the hours of 8pm-12am. It was found that multigenerational ad appeal to them most. All of this is important for forecasters so that they can go about creating an entrance into this fairly untouched segment. D.Brocious 9/29

Gen X, the forgotten child of marketing. A buying power often forgotten in todays (millennial) market. Gen X is a decision-maker and considered a family shopper. Most purchases go toward others than themselves and they are found to be avid online shoppers between the hours of 8pm-12am. It was found that multigenerational ad appeal to them most. All of this is important for forecasters so that they can go about creating an entrance into this fairly untouched segment. D.Brocious 9/29

Olivia Palermo at Paris Fashion Week

Olivia Palermo at Paris Fashion Week (THE OLIVIA PALERMO LOOKBOOK)

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30 Stylish Ways To Wear The Color Red

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