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No doubt, it will be fascinating to witness in the coming year the machinations of health insurance marketers as they create competitive advantage for their brands against the backdrop of the Affordable Care Act or Obamacare implementation. The good news for health insurance brands is they will have

No doubt, it should be fascinating to witness in the coming year the machinations of health insurance marketers as they create competitive advantage for their brands against the backdrop of the Affordable Care Act or Obamacare implementation.

1. Language is one of the most important definers of any brand. The language you choose, the language you don’t choose and the language you choose to replace are a reflection, and in some senses a definition, of your priorities. 2. Language underpins perspective: it not only reveals how an organizat

Remember this when writing for your brand: 9 Marketing Facts About Branded Language

What are some of the most significant reasons for consumers' waning trust in and loyalty for big CPG brands? How can they win back brand loyalty?

How Global CPG Brands Can Win Back Loyalty Branding Strategy Insider

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social ne…

Simplicité du  message: comment expliquer que moins c'est mieux très souvent.

Simplicité du message: comment expliquer que moins c'est mieux très souvent.

Les défis de « parler » émoji - La Presse+

Les défis de « parler » émoji - La Presse+

Understanding the Social Exchange Theory with Examples: Did You Know? Sociologist George C.… #Life_Style #social_exchange_theory_definition

Understanding the Social Exchange Theory with Examples: Did You Know? Sociologist George C.

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