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#GrowBrands #ImproveVisibility  Do-it-yourself PR is a lower-cost alternative to advertising, but it requires know-how and time. For best results, tailor your stories to the needs of the individual media outlets on your list. Then send a release or pitch letter, and follow up by phone. These initial contacts should lay the groundwork for ongoing relationships with key members of the press.  http://www.entrepreneur.com/article/160262

#GrowBrands #ImproveVisibility Do-it-yourself PR is a lower-cost alternative to advertising, but it requires know-how and time. For best results, tailor your stories to the needs of the individual media outlets on your list. Then send a release or pitch letter, and follow up by phone. These initial contacts should lay the groundwork for ongoing relationships with key members of the press. http://www.entrepreneur.com/article/160262

Entrepreneurship: ShopAdvisor Lets Retailers Target Shoppers by Location and Interests

Entrepreneurship: ShopAdvisor Lets Retailers Target Shoppers by Location and Interests

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