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62% of young consumers have read reviews on mobile device

62% of young consumers have read reviews on mobile device

Les apps iphone et ipad les plus populaires de tous les temps. by journaldugeek.com

Les apps iPhone et iPad les plus populaires de tous les temps

Les apps iphone et ipad les plus populaires de tous les temps. by journaldugeek.com

89% of consumers 18-34 trust reviews vs. 69% aged 55+

Young Consumers Read More Reviews & Are More Likely To Write Reviews

89% of consumers 18-34 trust reviews vs. 69% aged 55+

Local publisher and ad network YP (the private-equity owned combination of AT Interactive and AT Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, IPTV and directory assistance publishers.

YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category

Local publisher and ad network YP (the private-equity owned combination of AT Interactive and AT Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, IPTV and directory assistance publishers.

Google Intros Android App For Managing Google Places Listings

Google Intros Android App For Managing Google Places Listings

Payday Loans,Business Marketing,Office Supplies,Android,Maps

YP generally echoed other data sources in showing the pattern of click-through rates (CTRs) for mobile ads on different platforms. Apple devices saw 47 percent higher CTRs than in-app ads on Android devices. CTRs on iPads were about 9 percent higher than on the iPhone as well.

Report: Highest Mobile CTRs Where User 1-2 Miles From Business

YP generally echoed other data sources in showing the pattern of click-through rates (CTRs) for mobile ads on different platforms. Apple devices saw 47 percent higher CTRs than in-app ads on Android devices. CTRs on iPads were about 9 percent higher than on the iPhone as well.

Consumer attitudes towards local business websites - Male vs Female Consumers

Consumer attitudes towards local business websites - Male vs Female Consumers

Is Google’s Search Market Share Actually Dropping?

Is Google's Search Market Share Actually Dropping?

Is Google’s Search Market Share Actually Dropping?

The latest from Unskippable Labs: an experiment in video advertising. How the length of video ads impacts brand recall, favorability, and VTR.

The latest from Unskippable Labs: an experiment in video advertising. How the length of video ads impacts brand recall, favorability, and VTR.

It Pays To Be First While ad position is a critical factor influencing click-through rate and conversions across all devices, it is especially important for mobile search, where screens are smaller and as few as two search ads are shown.

9 Facts To Improve Your Mobile Search Performance

It Pays To Be First While ad position is a critical factor influencing click-through rate and conversions across all devices, it is especially important for mobile search, where screens are smaller and as few as two search ads are shown.

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