Google Goes All In On “Viewability” For Display And YouTube Ads Company embracing viewability metric across network in 2015. http://marketingland.com/google-goes-viewability-google-display-youtube-ads-113350
Spotify > YouTube as audio streaming surpasses music videos
Music sales continue to decline, with digital song sales down 24.2 percent and album sales down 17.7 percent. Despite vinyl popularity amongst hipster increasing old-school record sales by 17 percent, physical CD sales dropped 9% pulling down all physical album sales down 7% from the first half of 2015.
Facebook Video: How Cosmopolitan Boosted Its Engagement Rate 200% Year-Over-Year