Strategy Analytics has taken a punt to say that Q3 will be the quarter that we have hit a major milestone: there are now more than 1 billion smartphones in use worldwide — 1.038 billion, to be exact. It’s taken 16 years to pass 1 billion, but the analysts believe it will only take three years for the next billion smartphone users to come online.
Worried about Google's impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax. The post Putting Mobilegeddon In Perspective appeared first on Search Engine Land.
Marin Software estimates that nearly one-quarter (23%) of “Google’s US paid-search spend [by December 2012] will come from mobile campaigns.” If that's true, Google will be seeing billions in mobile revenue.
The iPhone accounts for 26.5 percent of all impressions among all the smartphones on Adfonics’ network. Although that is a decline of eight percent on the quarter before, the runner-up device, also an iOS handset (the iPod Touch), is only at 5.2 percent (also a decline). Samsung and Blackberry round out the top five, and both actually grew their market shares, albeit from a small base.
Mobile shopping is widespread—eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year, including 79.0% of smartphone users and 86.0% of tablet users. But it’s still largely an upper-funnel affair, with fewer than seven in 10 of those mobile shoppers actually making a purchase on their device