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Retailers need local insights for a complete picture of product demand

Retailers need local insights for a complete picture of product demand

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

Bright, bold illustrations from an IBM Smarter Planet collaboration between Office and Ogilvy & Mather

IBM Smarter Cities campaign. Ogilvy  Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."

"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.

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The meeting rooms at the IBM Design Studio in Austin, Texas features iconic images, including the rebus, designed in 1981 by Paul Rand (courtesy: IBM)

Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

American designer Paul Rand defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

this is an example of how the bees have influenced branding of large companies Paul Rand IBM, lithograph in

ibm-pure-data-system-for-hadoop-2.jpg (1320×3600)

Details we like / IBM / Pattern / Black / Violett / Futuristic /

What Should Be on Your 2017 Marketing To-Do List? IBM Knows.- @marketingprofs

Your 2017 Marketing To-Do List [Infographic]

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