IBM Debuts New #Social #Media Analytics Tool: IBM is introducing a new social media monitoring tool, one that it says will measure consumer sentiment from data gathered on Twitter, blogs and other web services and networks. it's already being used by some pretty big businesses. http://www.socialnetworkinghelp.com/
Learn the basics of Integrated Marketing Communications - the definition, process, the benefits, impact on brand strategy, and how IBM transformed its business. #imc #brandstrategy #ibm Please check out my blog: www.stephenzoeller.com Please follow me on Twitter @stepzoellermktg
Learn the benefits of using an integrated marketing communication approach with examples from IBM and JC Penney. #imc #imc_mediaplan #marketingstrategy #ibm #jcpenney http://www.stephenzoeller.com/what-are-the-benefits-of-imc/ Check out my blog at: http://www.stephenzoeller.com/blog/ Follow me on Twitter @stepzoellermktg
ibm: IBM created a microsite they are calling the “CMO and CIO Leadership Exchange.” Aggregating and incorporating content from blogs, Twitter and YouTube, IBM is using hashtags and social media to help spur and contribute to conversation directly from their own site.
The IBM Mainframe50 Campaign produced significant quantitative results – including over 57,000 press mentions (85 percent occurring within two days), 98.9 million Twitter impressions and 14,000 visits to the live stream event. Read more at our blog! || #IBM #IBMMainframe50
Color is a powerful tool in a marketer or business owner's arsenal as it communicates emotion and intent instantly on a deep, subliminal level. The most successful brands become almost synonymous with the colors they use: Coca Cola and Target are red. Starbucks is green. Facebook, Twitter, and IBM come in shades of blue. These colors are used so intentionally and consistently you're likely able to recognize them in seconds, before even reading the tagline or logo. Research even sugges...