4 types of campaign integration: Which one's most effective for which goals?
Pin It to Win It: A Marketer's Guide And of course, once we understand the social network, marketers need to know how to use it for marketing!
Everything you wanted to know about hottest startup [Infographic]
For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking.
Love Rory Sutherland's anti-strategic notion of big change through tiny things.
Designing the Machines That Will Design Strategy
cyberlabe: The Integrated Strategy Machine
UX Maturity Model: From Usable to Delightful. Evaluation techniques shown as a pyramid
Communications strategies for good-doing organizations
You're Shameless: Creative Examples of Agencies and Their Self-Promotion Campaigns
Selecting a Health Insurance Journey Map
Organizational structure of apple
I pinned this because this shows how my own husband's mind is always, always going. The 10 Commandments of Steve: More than anything else, Jobs's genius is in managing the creative process. Here's his playbook. By Leander Kahney.
We create powerful brand strategies by putting consumers and the world they live in at the heart of everything we do.
Jim Stengel's 5 Ideals Fields of Human Values
4 paths to minimise showrooming, maximise sales
The Sneaky Psychology Of Advertising -- This infographic runs through a list of psychological tricks that advertisers use to get the consumers attention. It illustrates how brands tap your subconscious and the words they use to target a specific audience.
When I run training sessions and ask planners what they want to improve, “writing propositions” is the most common answer. Propositions are the middle bit of planning — in a phrase, they focus all…