On Australia Day (January 26th) this year, Coles announced the launch of their partnership with Redkite, setting a massive fundraising target of $5 million AUD (approximately $4.7 mm USD) and kicking off the campaign with two initiatives: a commitment to donate 5 cents from every loaf of Coles own-brand bread sold throughout 2013; and the opportunity for Coles’ loyalty program members to donate their points to Redkite. #causemarketing #pinup #transaction #campaign #socialgood #CSR
Cause Marketing That Raises Money By Giving It All Away - Guest blog post by @joewaters Businesses have been very successful with giveaways through the years. King Gillette, the founder of the Gillette safety razor, became a household name by giving away his razors to build demand for the blades. Today, some of the biggest names in business use giveaways. Can cause marketing giveaways create a donor stampede? #causemarketing #nonprofit #strategy #campaign #cause #giveaway
Cause Marketing | For Momentum ranked #5 by Corporate Responsibility Magazine We have a 9-year track record of successful strategic partnership work with 50+ clients. Our clients consistently appreciate our “roll up your sleeves,” practical attitude and our willingness to stay in the trenches with them on an as-needed basis during the full partnership cycle. It’s simply part of our DNA to do what it takes to succeed as true business partners. www.Formomentum.com
#xmascausemarketing To begin the holiday spirit, Toys “R” Us has kicked off the season of giving with its second year of Give Back campaign. Individuals across the country can anonymously pay off layaway balances of strangers in gestures of good will. This year, for each layaway balance paid off as an act of kindness, the company will donate $200 worth of toys to the Marine Toys for Tots Foundation, up to $1 million worth of toys.
3 Holiday Cause Promotions Bringing Good Cheer by @JoeWaters on @Razoo.com features the Sweater-izer App and "Sweater-ize For A Cause" by @FunIsTheAnswer Download the FREE "Sweater-izer" App here and join the Fun for GOOD: http://funistheanswer.com/sweater-izer/