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IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

This way to advertise is very smart and useful. I like how they put it in areas where there where oging to be alot of people

Lost At E Minor presents the Best Photos of 2013

This way to advertise is very smart and useful. I like how they put it in areas where there where oging to be alot of people

IBM turns its ads into furniture

IBM turns its ads into furniture

This top advertisement could be good as a palm tree idea. showing people when its awful weather here you could be under a palm tree instead. this would have the # tagline of T.D too. Good idea, novel, talking piece.

Companywide poster to promote IBM’s annual U.S. Savings Bond initiative for employees, lovely design by Jon Caine.

Companywide poster to promote IBM’s annual U.S. Savings Bond initiative for employees, lovely design by Jon Caine.

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

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