Explore The Challenge, Revolutions and more!

2012 Winner: Lisa Arthur, Aprimo.  Achievements in the Field of of Sales Lead Management:      A marketing revolution has been going on for more than two years, but it took a visionary to name it. Aprimo CMO Lisa Arthur recognizes the challenges and opportunities of the marketing climate at this moment: smaller budgets, content innovation, integrated marketing and much more. Lisa’s awareness and creativity gave rise to Aprimo’s highly successful Marketing Revolution campaign.

2012 Winner: Lisa Arthur, Aprimo - 20 Women to Watch in Sales Lead Management

2014 Winner - Lisa Arthur, Teradata. Lisa Arthur is a cutting-edge marketer with more than 30 years of experience as a Chief Marketing Officer. In her current role as Teradata’s CMO, Marketing Applications, Arthur has taken a bold step to challenge senior marketers and business leaders to deal with what she calls “the big data hairball” -- the influx of data that corporations must manage.

2014 Winner: Lisa Arthur, Teradata - 20 Women to Watch in Sales Lead Management

Nancy Nardin, Smart Selling Tools. Nancy is recognized as the leading expert on sales and marketing productivity tools. She’s been a thought leader on sales lead management tools since her first high-tech sales job in Silicon Valley – selling a new sales tool in the mid-‘80s called a ‘laptop’ computer (Grid Systems). She helped companies with large field sales organizations, like Pacific Bell, create and roll-out customized tools to manage their sales and prospecting activities.

2014 Winner: Nancy Nardin, Smart Selling Tools - 20 Women to Watch in Sales Lead Management

2013 Winner: Mari Anne Vanella, The Vanella Group. Mari Anne Vanella has continued to be a leader and innovator in the sales lead management category with her advanced approach to understanding and helping clients to align with today’s buyer behavior and buy-cycles. She has founded and maintained growth in her company for the last 13 years straight, and under her leadership has formed partnerships with companies such as Marketo, Salesforce.com, InsideSales.com, InsideView, and many others.

2013 Winner: Mari Anne Vanella, The Vanella Group - 20 Women to Watch in Sales Lead Management

Laura Patterson, VisionEdge Marketing, Inc. Laura Patterson, President of VisionEdge Marketing Inc., has spent her entire career advocating the importance of the link between the marketing and sales departments and the overall goals of an organization. Her philosophy is that the marketing department is not a "cost center," but an integral part of increasing an organizations profits, sales, and ultimately share holder value.

2014 Winner: Laura Patterson VisionEdge Marketing, Inc. - 20 Women to Watch in Sales Lead Management

Genie Parker, VanillaSoft. Genie Parker has more than 30 years of experience in sales and marketing with an emphasis on doing business on the phone. Genie's broad experience reaches into hundreds of industries including technology, manufacturing, non-profits, financial services, and business services.  She co-founded Parker, Murray and Associates - a call center that supplied sales and sales leads to businesses in a large variety of industries from small business to Fortune 500.

2014 Winner: Genie Parker, VanillaSoft - 20 Women to Watch in Sales Lead Management

2013 Winner: Traci Whetzel, Concept Services, Ltd. Traci is a graduate of The University of Akron where she earned her Degree in Business & Organizational Communication. Traci joined Concept Services 10 years ago. She now holds the GM position which is the highest position within the organization. Traci has worked and lived Lead Management for the past 10 years.

2013 Winner: Traci Whetzel, Concept Services, Ltd. - 20 Women to Watch in Sales Lead Management

Karla Blalock - PointClear. Karla Blalock is a proven sales lead management professional. She’s pioneered strategies to increase both effectiveness and efficiency of prospect development and has been innovative in applying best-practice analytics to lead generation, qualification and nurturing programs. Karla is also known for her focus on coaching, mentoring and developing the industry’s next generation of leaders.

2014 Winner: Karla Blalock, PointClear - 20 Women to Watch in Sales Lead Management

Janet Lee - Lattice Engines. Janet Lee, VP of Products, is responsible for Lattice’s product roadmap and is the driving force behind the development of Lattice’s pioneering predictive technology.  Specializing in SaaS, predictive analytics and CRM, she has a proven track record of bringing products customers love to market.

2014 Winner: Janet Lee, Lattice Engines - 20 Women to Watch in Sales Lead Management

Lisa Cramer, LeadLife Solutions. Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand marketing automation technology coupled with lead-to-revenue and content experts as part of a client’s month-to-month contract. Cramer successfully launched the LeadLife platform in 2008, and was quickly recognized as an industry thought leader. She recently led the company in developing its next-generation product launched in 2011.

Podcast with Lisa Cramer from LeadLife about lead to revenue marketing. buyers are going through of the buy cycle before talking to anyone.