THE MAGIC PILL FOR CONTENT MARKETING - In the beginning, Erik was talking about social media while everyone else was talking about SEO. He consistently received questions like, “Why are you focusing on teenager stuff?” Luckily, he stuck with it and has been a part of the movement ever since. Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool.
THE ULTIMATE GUIDE TO HOSTING A GOOGLE+ HANGOUT ON AIR: Should you make an effort to get involved on Google+? Some question whether it’s worth the effort, since it still hasn’t gained as much public traction as Facebook or even Twitter. But we believe Google+ (sometimes written as Google Plus) has one killer feature that’s a game-changer for business professionals: Hangouts on Air, the video-recording tool available free to everyone with a Gmail account.
Three Good Reasons Why Google Authorship Still Matters