More4 Idents by Spin. The dominant aspect of the identity is the numeral, made up from four lozenges, which grow sequentially to form the ‘4’. This sense of growth alludes to ‘more’, and in common with the main channel and E4, its abstract nature challenges the viewer. Integrating ‘More’ and ‘4’ into a single solid unit the way we have means ‘more’ is read first. The fluorescent green gives the identity a distinct, contemporary edge.