How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
Brand design and ‘take-away’ packaging for a Spanish food company in London. The tradition of Spanish products fuses with a London “hipster “touch. The font and illustrations represent the distinctive identity of the brand.