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Only a limited group of people are asking direct questions to companies via social media. Still, social media remains important as a service channel, mainly for indirect, reputation building, effects.

Only a limited group of people are asking direct questions to companies via social media. Still, social media remains important as a service channel, mainly for indirect, reputation building, effects.

Amazon.com is a master in self service, learn from the best in this field.

Amazon.com is a master in self service, learn from the best in this field.

Great summary of the State of Social Media in 2013 ... and I love this quote: "What was once considered a trend has become a way of life and now the way we do business."

Great summary of the State of Social Media in 2013 ... and I love this quote: "What was once considered a trend has become a way of life and now the way we do business."

News - Festival Marketing Survey – Festival sponsoring is powerful, but 80% of marketers find it difficult to measure the impact | The House of Marketing

News - Festival Marketing Survey – Festival sponsoring is powerful, but 80% of marketers find it difficult to measure the impact | The House of Marketing

how technology will facilitate marketing

IT budgets will move from IT to marketing. This model shows how technology should facilitate marketing.

We are evolving from personal service, to self service to crowd service. These are stats to support crowd service

We are evolving from personal service, to self service to crowd service. These are stats to support crowd service

The new self service economy is about gaining efficiency but also about making more money.

The new self service economy is about gaining efficiency but also about making more money.

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