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Bob Carey loves his wife. But he might just hate cancer even more, so much so that he, armed with his camera, is on a mission to make cancer a thing

Breast Cancer Awareness, Tutus, Tutu Dresses, Tutu, Swing Dress

The Tutu Project โครงการกระโปรงบัตเล่ต์สีชมพู กับ การต่อสู้โรคมะเร็งเต้านม Photo

Saddle River, New Jersey. 2014 * The Tutu Project *

The Tutu Project – A mission to raise funds for women and men with breast cancer.

Breast cancer isn't a subject that makes you think about content marketing, but Bob Carey and The Tutu Project excel in combining the two, and content marketers can learn a lot from them.

Blue Palms, par Bob Carey pour 'The Tutu Project'

Blue Palms, par Bob Carey pour 'The Tutu Project'

Bob Carey is the fat, hairy man dressed in a pink tutu featured in every photo of the Tutu Project. This was his unique way to help his wife fight breast cancer

the tutu project by Bob Carey

After his wife was diagnosed with breast cancer, Bob Carey put together a great initiative called The Tutu Project. The idea?


Breast Cancer Awareness Month

Breast Cancer Awareness month at Leite's Culinaria means The Tutu Project, our Pink Sno Ball recipe, and you working to make others' lives easier.

Pink Tutu, Tutus, Tutu Dresses, Tutu, Swing Dress

Man took pictures in a pink tu tu to make bis wife laugh during chemo

This man wear pick tutu and take funny pictures to make his wife happy while she's on chemo