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Sauza Tequila: "Make it with a Fireman" - Sauza determined that 30+ women consumed more tequila in margaritas than men, so Havas Worldwide Chicago decided to market to women for at-home margarita drinking. This video went viral as soon as it was put onto youtube. Now it has generated more than 5.3 million views, and over 100, 000, 000 digital impressions.