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Life Paint

Volvo Life Paint was the Cannes Lions 2015 Promo & Activation Grand Prix winner. Possibly the video looks far more polished and enhanced than the real thing, but a great idea nevertheless. Find out more at Volvo Cars Life Paint and stay tuned for more winners in the next few days.

GAYTMs

Another odd choice of Grand Prix but a very effortless sponsorship idea for a bank: To turn all their ATMs into GAYTMs during the Australian Mardi Gras . The colourful campaign won the 2014 Cannes Outdoor Lions Grand Prix.

Live Test Series

The last one of the notable Grands Prix that use Promo & Activation, before we go into the less publicised winners. A modern classic, the 2014 Cannes Cyber Lions Grand Prix is a dramatic example of how to prove your brand proposition through real live stunts. Inevitably, it reminds me of this other classic ad —circa 1983— by the late David Abbott. Proof that it doesn’t hurt to go back in time for inspiration and convert proven static ideas into epic experiences. That’s David Abbott…

The Salt You Can See

A blog about Advertising, Goodvertising, Architecture, Art, Graphics, Design, Movies, Music, Photography and Fashion

Tattoo artists against skin cancer

skin cancer detection - If you are young and unconcerned with skin cancer detection, this initiative undertaken by a Brazilian sun screen company is worth taking a look at...

The Birth of Virtual Reality as an Art Form

Right now is an exciting time for VR, and this year's Sundance Film Festival is full proof of that. Over the past few days, we've experienced new virtual real...

Interception

Another Grand Prix for Volvo. This time the Cannes Lions 2015 Direct Grand Prix. Possibly the new face of Promo, Activation and Direct Marketing: social media at the core. Watch the video to find out how they stole the Super Bowl.

Almost Identical

Social experiment cum art installation fighting the stigma attached to chewing gum. Which or the identical twins leaves more positive impressions on the public? Beautifully crafted film.

Roti Reminder and Shop Elsewhere pick up Bronze at Cannes 2013

Roti Reminder,Activation Ideas,Cannes 2013,Activations,Pick,Bronze

Catch a Million

One of those truly simple promotions that work better for the brand with small twists over tried and tested mechanics.