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Volvo Life Paint was the Cannes Lions 2015 Promo & Activation Grand Prix winner. Possibly the video looks far more polished and enhanced than the real thing, but a great idea nevertheless. Find out more at Volvo Cars Life Paint and stay tuned for more winners in the next few days.

Another odd choice of Grand Prix but a very effortless sponsorship idea for a bank: To turn all their ATMs into GAYTMs during the Australian Mardi Gras . The colourful campaign won the 2014 Cannes Outdoor Lions Grand Prix.

The last one of the notable Grands Prix that use Promo & Activation, before we go into the less publicised winners. A modern classic, the 2014 Cannes Cyber Lions Grand Prix is a dramatic example of how to prove your brand proposition through real live stunts. Inevitably, it reminds me of this other classic ad —circa 1983— by the late David Abbott. Proof that it doesn’t hurt to go back in time for inspiration and convert proven static ideas into epic experiences. That’s David Abbott…

One of those truly simple promotions that work better for the brand with small twists over tried and tested mechanics.

Roti Reminder and Shop Elsewhere pick up Bronze at Cannes 2013

Clever digital adaptation of a fun idea to help people connect while having a meal together rather than staring at their phones.

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