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Brand Advocacy Index

Brand Advocacy Index

Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

"Customer Acquisition" The Top 6 Forecasted Marketing Outcomes, Says Survey

"Customer Acquisition" The Top 6 Forecasted Marketing Outcomes, Says Survey

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends.  If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline.

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline.

Study: Effective Content Marketing Has One Element “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”

Study: Effective Content Marketing Has One Element “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”

“A noteworthy share of companies (89%) say the effectiveness of their content…

“A noteworthy share of companies (89%) say the effectiveness of their content…

The content B2B marketing finds most effective.

The content B2B marketing finds most effective.

This Just In: A Lot Of People Don't Trust Advertising

This Just In: A Lot Of People Don't Trust Advertising

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