While whispers of new federal cosmetic legislation coming down the pike are nothing new, those whispers grew a bit louder last week. Reignited by a new discussion draft bill in the House of Representatives, the whispers have now become rumbles and astute makers in the personal care space (soaps, spa products, bath products, minerals makeup, hair care preparations, nail polish, and the like) are wise to take notice.
Good Manufacturing Practices (GMP) are a set of a parameters designed by the FDA. Independent beauty brands: If you’re struggling to understand what the FDA expects or are interested in building a solid manufacturing process that can scale, then this live webinar slides all necessary tools right into those sexy hands of yours.
Cease & Desist letters are communications sent from an aggrieved party to an offender, demanding that the offender stop activity which the aggrieved party deems to be a violation of their rights. Here's my formula for how to write and send a C&D.
Do you truly know who your competitors are? Lately I’ve been investing lots of time with some of my favorite makers in an effort to help them hone in on the brands which are both competitive and complementary to their businesses.
By engaging both a brand strategist + a graphic designer, your project should move more swiftly to completion with stronger results than you could yield on your own or when flying solo with a graphic designer.
Once you identify those competitive brands and run some analysis on them, GET THEM OUT OF YOUR HEAD. Assess, but don’t obsess. Laser-focus your efforts on your brand- it will propel you further forward (and drive you less crazy) than cyberstalking the competition.