I can't say enough about my friend and LBU alum D'Shawn Russell, who owns Southern Elegance Candle Company. She's grown her company leaps and bounds this year, in part to her beautiful candle packaging and brand story. See the #beforeandafter on the Lucky Break blog.
Want to catch the attention of editors and score free press? Do some of the legwork for them with a press kit, and you’re far more likely to get featured. Here's how I coach my clients to build their own media kits (plus: get a free printable checklist!)
Get a sneak peek inside the Lucky Break Consulting press kit - gold temporary tattoos, custom pencils, and champagne-infused gummy bears, anyone? Plus, get a free printable checklist for how to put together your own!
The secret to successfully pitching your work to shops | I’ve been lucky enough to teach the art of the wholesale hustle to a few hundred makers who are busy each day creating the most magical work and building their own empires. Sales don’t happen by themselves, but knowing how to present your work to shops will help ease anxiety while boosting efficacy- and that’s a recipe for success.