Group 1: Ad 4 Association of Women Against Genital Mutilation Advertising Agency: Contrapunto BBDO, Barcelona, SpainCreative Director: Tomas Oliva, Carlos De JavierArt Director: Lucas JatobáCopywriter: Marta CasenyPhotographers: Corbis, Carles Nin, Eduardo ColesiPost Production: Albert FornosPublished: March 2008
By simply taking a women'e face and a sandwich that is "penis shaped" you have the image of a women wanting to eat the sandwich."It'll BLOW your mind away" as the caption?? Really?? Why when trying to sell a food object we must resort to sex? On top of everything underneath the sandwich its says BK super seven incher. Although sex sells is it really necessary for it be tied in with food.