Harriman House, the publisher of business, trading, investing & economics books, has appointed Palamedes PR, the book PR specialists, for a two book campaign. The appointment was secured on account of the agency’s proven track history with clients including Pearson, HarperCollins and BBC Audiobooks. A spokesman for Palamedes PR said: “We are very much looking forward to providing Harriman House with the exceptional standard of representation we have built our reputation upon.”
Give your students a chance to see important economic concepts in action. Each student will have an opportunity to open their own used book store. Students will begin by creating a business plan that walks them through important economic decisions that all business owners need to consider before opening day.
Predictably Irrational: The Hidden Forces That Shape Our Decisions - I watched his TED Talk and had to read the book. We want to believe we make logical, rational decisions...but may be not. Marketers understand this and use it to influence our brains into making the decisions they want us to...disturbing and fascinating how the introduction of money into a decision changes the social contract.
Freakonomics by Steven D. Levitt and Stephen J. Dubner is an easy, interesting book, even for people who do not usually like nonfiction or economics. Levitt addresses a number of questions in Freakonomics and uses straight-forward analysis to turn conventional wisdom on its head.
In the book "Limitles Mind" a step forward, the mechanism of the development of thinking and presents techniques and exercises. The author, a PhD in Economics, Moscow State University and the author of several scientific concepts Igor Ponomarev, offers a simple, convenient and easy approach to analyze situations and make decisions. This method can be used for structuring problems and overcoming limits and contradictions. A new way of thinking allows you to integrate it into other methods as…