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AMSTERDAM – Amsterdammers can now shape their cheeks in a boutique – or shall we say booty-que – fitness studio.The last time XML immersed a pristine scheme into Amsterdam, the bright white glow of the Hangover Information Center (featured in Frame 102, p88) brightened the Red Light District. In the city's homey Jordaan neighbourhood, the white-walled interior of Rocycle, in turn, gives the cycling studio a luxurious spin. With the statement 'A killer bike workout for badass people' slapped…

XML gives fitness a luxurious spin at Rocycle

Dutch practice XML completed the design for Rocycle, a boutique fitness studio located in the center of Amsterdam.

An interesting way to think of Storytelling.  Handset and portal appropriate for Titanic context, but maybe play on Call Box idea for Old Beat Cop stories?

Down So Long It Looks Like Up

An interesting way to think of Storytelling. Handset and portal appropriate for Titanic context, but maybe play on Call Box idea for Old Beat Cop stories?

Kalorias Club Montijo - Picture gallery #architecture #interiordesign #sport…

Kalorias Club Montijo - Picture gallery - Tap the pin if you love super heroes too! Cause guess what? you will LOVE these super hero fitness shirts!

DESIGN BY  l  CUBE Architects

FITBOX l GYM by CUBE Architects, via Behance gym interiors commercial gyms studios

World Gym will work with club owners who wish to convert to its brand by covering half of the re-branding costs and reducing the initial franchising and royalty fees. Photo courtesy of World Gym.

They make so many things now, you never see these except at the really high end places, but lots of gyms have a TRX or two.

You might even choose one which doesn't directly provide an idea about what your business is about. It's possible to include your very own creative advice on naming the business, as you're supposedly the proprietor.

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