Twenty-five years ago this month, Nike premiered it’s first Just Do It campaign. Created by Wieden + Kennedy in the first Just Do It ad featured Walt Stack jogging across the Golden Gate Bridge and talking about his daily run.
Non- profit marketing is about telling your story. Your very existence as an organization has a story behind it; a cause that people have rallied…Read MoreThe Non-Profit Marketing Guide to Persuasive Storytelling
Chimamanda Adichie: What Are The Dangers Of A Single Story?
Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.
Get this from a library! [Stephen King] -- Set in a small-town North Carolina amusement park in Joyland tells the story of the summer in which college student Devin Jones comes to work as a carny and confronts the legacy of a vicious .
How to Write Brand Stories that Build Emotional Connections