Iphones, since they came out in 2007 have totally changed the landscape of mobile phones. The phone is essentially a small computer that can make phone calls, and competitors are still trying to catch up and be as good and innovative as Apple is when it comes to Iphones.
WHAT: Google Voice Commands on your smartphone WHY: I have been amazed at how utterly useful this is. Not only on the phone, but now on the Android Wear watch. The voice recognition accuracy is astonishing. EXCITEMENT: 9 - Major user interface improvement (as long as you don't mind being seen talking to your watch/phone in public) #disruptionTECHNOLOGICAL #disruptionSOCIAL