FYI BiteClub: An extension of SXSWi's food program, FYI network hosted its first culinary activation at the Driskill Hotel from March 12 to 14. Along with a "Quesoff" competition and a station that gave lessons on Instagramming food, the event featured an edible wall installation. Designed by food typographer Danielle Evans, the wall—which spelled out "Feed Your Imagination"—included local eats from Voodoo Doughnut, Sugar Mama's Bakeshop, and Whole Foods.
Beats by Dre "Pill Clinic" Promotion. Audio brand Beats by Dre set up a "Pill Clinic" at the Viceland venue from May 12 to 17, showing off its pill-shaped portable music devices with an edgy "Beats Pill Fix" activation. Talent dressed as doctors and nurses helped guests try out the technology, while also offering free Wi-Fi, food, and cell phone charging stations.