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SXSW ’12: Pulp Lab x MSN Postbox Showcase

SXSW ’12: Pulp Lab x MSN Postbox Showcase

FYI BiteClub: An extension of SXSWi's food program, FYI network hosted its first culinary activation at the Driskill Hotel from March 12 to 14. Along with a "Quesoff" competition and a station that gave lessons on Instagramming food, the event featured an edible wall installation. Designed by food typographer Danielle Evans, the wall—which spelled out "Feed Your Imagination"—included local eats from Voodoo Doughnut, Sugar Mama's Bakeshop, and Whole Foods.

FYI BiteClub: An extension of SXSWi's food program, FYI network hosted its first culinary activation at the Driskill Hotel from March 12 to 14. Along with a "Quesoff" competition and a station that gave lessons on Instagramming food, the event featured an edible wall installation. Designed by food typographer Danielle Evans, the wall—which spelled out "Feed Your Imagination"—included local eats from Voodoo Doughnut, Sugar Mama's Bakeshop, and Whole Foods.

At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event.

At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event.

Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival.

Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival.

Beats by Dre "Pill Clinic" Promotion. Audio brand Beats by Dre set up a "Pill Clinic" at the Viceland venue from May 12 to 17, showing off its pill-shaped portable music devices with an edgy "Beats Pill Fix" activation. Talent dressed as doctors and nurses helped guests try out the technology, while also offering free Wi-Fi, food, and cell phone charging stations.

Beats by Dre "Pill Clinic" Promotion. Audio brand Beats by Dre set up a "Pill Clinic" at the Viceland venue from May 12 to 17, showing off its pill-shaped portable music devices with an edgy "Beats Pill Fix" activation. Talent dressed as doctors and nurses helped guests try out the technology, while also offering free Wi-Fi, food, and cell phone charging stations.

The Glad Tent Case Study Video: Glad's Brilliant Trash Bag Tent Could Solve the Waste Problem at Music Festivals

The Glad Tent Case Study Video: Glad's Brilliant Trash Bag Tent Could Solve the Waste Problem at Music Festivals

<p> The roses on the wall ranged from white to lavender to red, and extended from north to south across...

<p> The roses on the wall ranged from white to lavender to red, and extended from north to south across...

D.I.Y. swag customization was a big engagement trend, while eye-catching branding mimicked the festival's free-spirited style.

D.I.Y. swag customization was a big engagement trend, while eye-catching branding mimicked the festival's free-spirited style.

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