If you are a marketing person that manages a web site and use Google Analytics (which you should), this post over at SEOmoz is a must read. Do you have an idea of the path a user typically takes to convert on your website? Or, are you simply building traffic from one channel (probably organic) …
Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?
Ever taken a closer look at your email to see what companies are actually getting your attention? And how? Isla McKetta offers a peek inside her inbox. Learn about the types of email subject lines and analyze what works and what doesn't.
What Effective B2B Content Marketing Looks Like [New Research] - Infographic - Effectiveness increases when the team understands what success looks like! Effectiveness also increases as the organization’s content marketing grows in maturity.
Here’s How to Combine Storytelling and Data to Produce Persuasive Content
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.