The dark shapes in this logotype act as a sort of shadow, along with creating a cat face that is seen by placing them all together. If the proximity was off, the cat face would not be visible. This logotype is bold and memorable.
So clever - Coffee & Cigarettes poster remake by Viktor Hertz. "The clean, minimal design is really striking and the coffee mug made out of the negative space is a brilliant idea. i love minimal design
How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.