"I’ve been sitting here in the ‘Shire (aka New Hampshire) trying to capture the visceral verve that blanketed The DO Lectures…an experience that in many ways for me is the ultimate Bonfire with Soul. Candidly, I am not sure words can adequately express the essence for what has been one of the most rewarding and inspiring adventures of my life." Do Lectures 2009
The Do Lectures 2009 - Bonfire Brands : TreeHugger "Duke Stump brought us the term Bonfire Brands on the first afternoon of The Do Lectures, it was a term that resonated with many of the speakers and participants... a brand with soul, a brand that draws people in, like a bonfire, and encourages people to sit round that fire together, talking about their shared experiences, values and desires. A brand which values community, in other words, is a strong sustainable brand."