Simple and powerful. Get's the point across as a drink well suited for mornings. This ad works since Nescafe is a very well known brand and also has 'cafe' in the name. The ad does not capture anything about taste - still seems works in getting a positive image across though.
Greeting Card - Dear Iceberg, Sincerely the Titanic
Colour attracts the eye to the design composition, with line and direction forming the type. Vertical lines creating a simple colourful background, while horizontal lines form 'Yes' clearly but creatively.