18. While paying, I am asked if I would like to enroll in the “Perfect Fit” program. This CRM program records the customer’s purchase history, such as one’s receipts and clothing size, to enhance his or her shopping experience at other locations throughout the country. The program also provides members with a $50 gift card for every $500 spent, which motivates high-ticket customers to return in the future. I learn I will receive $100 of credit (via mail) for this visit.